Rave Communications are a Birmingham-based integrated marketing agency. Clients include AEG, Electrolux, Showcase Coinemas, Zenussi and Johnstone’s Decorating Centre.
We met up with John Wilford, their Managing Director, who talked about driving over-servicing down and profitability up.
“Thanks to Synergist, the agency now knows which jobs are profitable and which aren’t."
The agency was established in October 2000 and, at first, didn’t have a comprehensive business system. For example, everyone’s job costs were recorded in different places on spreadsheets.
He was immediately impressed by the UK’s leading job costing system for creative agencies and consultancies. “One of the key attractions was that it was a bespoke agency piece of kit rather than a bolt-on.”
John asked The Agency Works to install the Synergist system at Rave’s offices.
This resulted in the implementation of Synergist across the London and Edinburgh sites in November 2006.
Thanks to Synergist, the agency now knows which jobs are profitable and which aren’t. The management team know when they’re under-servicing or over-servicing clients. When it comes to staff utilisation, they know who’s busy and who isn’t. Synergist has also enabled them to speed up the quotation process by making it more automated.
John is extremely impressed with Synergist and believes it has benefited the agency greatly.
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