All-in-one project management software for marketing agencies

All the tools you need to manage your projects and agency operations. And all the data and reporting you need to scale smoothly and smartly.. 

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Why Synergist works so well for marketing agencies

Designed specifically for agencies and highly configurable, Synergist is set up to work the way you want and to give you the reporting you need to drive your project profitability and agency performance.

Image of Nigel Wilson, Managing Director, Clevercherry
It tells me immediately about the state of every job, the work requests, the time remaining, the time quoted, everything. It flags up problems early on. It's educating the team. They make better decisions now.
Image of Nigel Wilson, Managing Director, Clevercherry
Nigel Wilson, Managing Director, Clevercherry
Image of Steven Clark, Finance Director, Tayburn
With Synergist I know what’s going on in every job as it’s happening. Costs are captured real-time. So there are no surprises. If Synergist was somehow taken away from us, it would be worse than having a fire.
Image of Steven Clark, Finance Director, Tayburn
Steven Clark, Finance Director, Tayburn
Image of Mark Beaumont, Founder & Chief Creative Officer, Dinosaur
Knowing you have a system that can handle it all and pull it all together and grow with you is a good feeling. Getting Synergist was a smart move. I will retire with Synergist!
Image of Mark Beaumont, Founder & Chief Creative Officer, Dinosaur
Mark Beaumont, Founder & Chief Creative Officer, Dinosaur
Image of Sara Blannin, Finance Director, environmental consultancy ECUS
Prior to this, we could be focusing on the wrong areas. We had 54 people working hard, but profits were still elusive.
Image of Sara Blannin, Finance Director, environmental consultancy ECUS
Sara Blannin, Finance Director, environmental consultancy ECUS
Image of Phil Robinson, CEO, ClickThrough Marketing
Synergist showed us we had been heavily over-servicing. The information empowers the team. Smarter client conversations take place today.
Image of Phil Robinson, CEO, ClickThrough Marketing
Phil Robinson, CEO, ClickThrough Marketing
Image of Sukhi Dehal, Founder, 383
We have been able to plan more accurately around studio capacity and produce very accurate automated financial reports that are delivered to our inbox from the system.
Image of Sukhi Dehal, Founder, 383
Sukhi Dehal, Founder, 383
Image of Kim Stokes, Finance Director, Butterfly
Automating processes and having access to the right information at the right time means I can now work more proactively. It’s freed up time to allow me to think more commercially and how I can use the data I now have to drive the business forward.
Image of Kim Stokes, Finance Director, Butterfly
Kim Stokes, Finance Director, Butterfly
Image of Ian Fiddler, Head of Business Operations, Enjoy Digital
I can report on job profitability to the board based on job types so they know which area of the business is most productive. There are many decisions the board can now make by using the information.
Image of Ian Fiddler, Head of Business Operations, Enjoy Digital
Ian Fiddler, Head of Business Operations, Enjoy Digital
Image of Helen Flanders, Operations Director, Something Big
We have our finger on the pulse. We can see any changes coming and don’t get caught by surprise. It’s saving us so much time too – where one particular report used to take us three days to create, now it takes me two hours!
Image of Helen Flanders, Operations Director, Something Big
Helen Flanders, Operations Director, Something Big
Image of Peter McQueen, former Finance Director, Mediablaze
There are a number of things that I've done to make the agency more profitable. But the main thing is we can report on over-servicing so we can take action. There's absolutely no doubt that bringing in Synergist has really helped us ensure we've got the right financial controls in place.
Image of Peter McQueen, former Finance Director, Mediablaze
Peter McQueen, former Finance Director, Mediablaze

Supercharge your processes

As you grow, managing more clients, projects, and resources gets more complicated. Synergist brings all your agency operations into one place and makes your processes as efficient as possible.

  • Build job templates to keep your estimates, quotes, project plans, tasks and invoicing consistent for the same types of jobs and standardise your project management
  • Break down complex projects into phases - such as strategy, messaging, and deliverables - and track time, purchases, and profit against each phase or task
  • Quote different types of jobs, including multi-option quotes, retainers, recurring work, multi-phase projects and managed sales orders. Use client-specific rate cards and multi-currency, and get an instant gross and net profit estimate
  • Use Kanban boards to manage workflows and schedule work requests. Create activity templates with required fields and preset checklists and attachments
  • Create document templates, for example, brief templates, and store all your job info, emails and files on the job. No more waiting for briefs or info stuck in people's heads!
Job list + Estimate + Gantt chart

"Synergist essentially improves all your processes. We’ve seen improved productivity and quoting, team development, job reporting, briefing... all aspects of the business have benefited.“

Susy Combie, Production Manager, ArmstrongB2B marketing agency

Performance dashboard + Capacity table + Loading 2 weeks

Get control of your capacity

Synergist gives you clear visibility on where you have capacity in-house, when to hire a freelancer, or when you need to recruit.

  • See what's been sold and the impact on your team’s capacity over the coming days, weeks and months, so you can plan resources based on data rather than assumptions
  • Forecast your new business and existing client pipeline and see how winning new work would impact your capacity
  • Control resource bookings using work requests or let account managers book jobs into the scheduling calendar. You can see the time estimated and time remaining on a job, to make sure you allocate the correct time
  • Track your teams’ utilisation vs targets across chargeable vs non-chargeable time, and dig into the details to see exactly where time is being spent and potentially wasted

"This data will help to guide our future strategy of where to focus. We’re embedding commerciality across all the different teams in our business, and Synergist offers this in a format we can all understand. I’ve often found myself thinking ‘why didn’t I do this ages ago?!"

Zoe Wyles, Finance and HR director, CWA

Gain business insights to grow

Synergist gives each team member the information they need to do their jobs. Create live MI dashboards for your leadership team or specific reports for team members to see insights at a glance.

  • Account managers can see estimated hours and quoted value vs real-time costs. You can also set up custom email alerts — for example, a job reaching a certain percentage of its budget or if a job's running late
  • Report on profitability by job, client, service or project manager to identify patterns, for example, if there are any jobs which have a tendency to overrun or service areas which are more profitable
  • Set sales targets for each account hander and client, and track against the quoted and invoiced jobs to see if you're on target
  • Get an accurate billing forecast at the touch of a button and a live view of invoiced vs forecast
  • View your agency's performance at the click of a button with ready-made agency dashboards and reporting, or use the powerful analytics tool to build reports with the exact data you want.
Three dashboards: Management, Sales, Performance

Shaped for your marketing agency's needs

Synergist comes with hundreds of features and gives you more advanced functionality as you grow.
But we get that there’s no one-size-fits-all approach when it comes to marketing agencies.
Which is why Synergist can be fully customised to work the way your agency works and to give you the reporting you need. 

 "Having your own consultant to lean on and shape the software step-by-step makes it feel even more bespoke. It’s also someone to run things by to make sure I’m looking at things in the right way.”
Steven Smith, Operations Director at Copy House

 1-on-1 system and reporting design and custom implementation

 Role-specific training sessions in your own system

 Ongoing training and advice from highly-experienced consultants

 Unlimited phone and email support

Learn more about implementation and support

Frequently asked questions about Synergist in creative agencies

Can Synergist manage recurring jobs and retainers?

Yes. You can manage different types of jobs, including multi-option quotes, retainers, recurring work, multi-phase projects and managed sales orders with Synergist.

Does Synergist have a CRM?

Yes. Manage all your clients, prospects, suppliers and contacts data using the integrated CRM. Learn more about pipeline management and CRM

You can also connect your HubSpot or Salesforce CRM to send contacts and opportunities into Synergist from your HubSpot or Salesforce CRM, and sync back any new contacts or opportunity status changes in Synergist.

Does Synergist handle revenue recognition?

Yes. The revenue management module allows you to recognise or defer revenue in line with when the work is done and costs are incurred. Learn more about revenue management

Can we set up different user permissions?

Yes. You can set up different permissions for each user or user group, such as 'administrators', 'project managers' or 'creatives' etc. You can select which menus, tools and reports each user can access.

You can also set up user groups to see certain reports. For example, you could create a suite of reports for the board.  

Can Synergist integrate with other software?

Synergist has direct integrations with leading software like Microsoft 365, Google, Xero, Sage, HubSpot and many more. Plus, our API enables you to integrate with anything. Learn more about integrations

Your sales invoice, purchases and expenses can be fed directly into accounting software to eliminate double-entry.

Still have questions? Book a demo...

See Synergist in action

Whatever your agency looks like – 10 to 500 people, design to digital –
Synergist can be shaped to the way you work.

Synergist consultants, Agency Works, will be in touch to arrange your bespoke demo. Their experience working with hundreds of agencies means they can help you work out if Synergist is right for you.