Edinburgh-based branding and design agency
Enjoyed profitability for 35 consecutive years.
Multi-award winning for both creativity and efficiency.
Finance Director Steven Clark discusses Tayburn's core values, which are driven heavily by efficiency and transparency.
How Synergist has pulled everything together and they've gained company-wide transparency. This has dramatically reduced the time Steven needs to spend chasing the team for information and pulling together reports, which were based on questionable data.
"I used to have to sit down with the account managers every month and ask questions like 'why is this job over?' It took an enormous amount of time and we only found out what was really happening after the event.
"Synergist makes it so much easier, my month-end has been cut in half. If Synergist was somehow taken away from us, it would be worse than having a fire."
“In a sentence: We’ve created a remarkable culture here, and we’ve decided to make remarkable happen for our clients too. ‘Remarkable’ is our mantra word here. But what makes us different, exactly?"
“Stand for something, be distinctive. And also improve people’s lives and get talked about."
“Get the right people together from the outset, share things and collaborate with the best."
“Be clear on the objectives, stay focused, take responsibility and do it with enthusiasm."
“Untangle the complexity, quickly get to the point and help make all our lives easier."
“Add some spark, have fun, celebrate success and if you like what you do, let it show."
“We’re a very creative agency here, but we’re financially astute too.
"You have to have both of those traits, in parallel."
“Your work for clients has to make money for them. That’s our focus every day. So although we love winning awards for creativity, we prefer winning them for effectiveness even more."
“We like to offer transparency to clients, so they can see the commitment and investment we’re making on their behalf.
"It increases awareness and trust."
“And we give transparency to our teams, so they have the information they need to manage jobs properly. Today, designers, artworkers and account managers are knowledge workers, even mini-entrepreneurs, for us. The days of them doing isolated tasks in the dark are over."
“In the old days we used a clunky, horrible job management system. I used to have to sit down with the account managers every month and ask questions like ‘Why is this job over?’ and ‘Why have we not billed this one?’ and it took an enormous amount of time to sort out each month. We only found out what was really happening after the event, when of course it was too late.
“Everything took so long to do. It used to take me two weeks to do the month-end every month. It was laborious to do the billing, the accounting entries, create the reports and have many, many meetings to chase the information we needed."
“That wasn’t the only problem.
"Clients are cute, as every agency knows. They subtly ask for amendments here and there, which used to get nodded through for free. But the extra work really mounts up.
"Our system didn’t make it easy to track those changes, causing big problems. It got to the point that we had to get a better solution. So I looked at lots of systems. We chose Synergist."