Founded in 1984, The Leith Agency is Scotland’s leading advertising agency. They have created award winning work for clients such as Honda, Standard Life, The Scottish Government and brands such as Grolsch and Irn-Bru. The Agency became part of the Cello Group in 2004 and from 2008, a major part of The Tangible Group, one of Cello’s divisions.
We met up with Paula Murray, their Financial Controller responsible for implementing Synergist, and David Watson, their Head of IT, who talked to us about reducing administration efforts, freeing up time to manage the agency more productively.
“The time it has freed up is now used to monitor the reports available from Synergist.
"This means we can now act on the information we have."
In early 2006, The Leith Agency identified a problem with a lack of visibility and control over job budgets and costs.
A multi-departmental team was selected to find a solution to these problems. Following a decision to implement a replacement management system, a shortlist of potential suppliers was created.
This resulted in the implementation of Synergist across the London and Edinburgh sites in November 2006.
The decision was taken initially to roll out Synergist to the London office with the larger Edinburgh site following a month later. The implementation team worked alongside Synergist to configure the system to the Agency’s requirements.
In the 2 years since Synergist was implemented The Leith Agency can clearly measure the improvements brought about.
The previously laborious month-end procedures, requiring 10 days of long hours are now completed in 5 days, even though the volume of work passing through the agency has almost doubled.