The Marketing Practice was established in 2002. Focusing on the B2B sector, they have offices in Oxford, London, Munich and Seattle.
We met up with David van Schaick, their CMO & Chief Digital Officer, who talked about managing an agency's time, jobs and information.
“Synergist is the best IT investment we have made as an agency, and I would absolutely recommend it to any marketing services business."
“When we set up the business our initial management systems were very much a home-grown affair. We employed the usual Excel spreadsheets for time recording and job information and tried to extract deeper management information from the composite results."
“Synergist was selected primarily for its time management and job costing capabilities, which, when combined with its powerful reporting system, enabled us to clearly identify areas where time had been spent and use the information to improve productivity."
David revealed, “I can confidently say that within just three months of use we were able to identify key areas in the business which needed attention, and to make positive changes which impacted both on profitability and increased client satisfaction.
The key to success has been the fact that it is so easy to use, therefore people actually use it rather than put off filling in their activities to another day.
Providing on-site demonstrations, training, experience and consultation.