What FDs say about increased team commercial awareness

"It's educating the team. They make better decisions now. It promotes self-education. Team members are much more aware now of what costs go into a job. It means that even though we're benefiting from Synergist today, next year we'll benefit even more."

Nigel Wilson, Managing Director, Clevercherry

"When young graduates join us and work on small clients, the data now lets them be strategic. They understand the money side of things right away. It's such good career experience for when they are promoted to handling larger clients.

"It's also removed all the debates and emotions - it's all factual now. We discuss the benchmarks within each department. We can see when a department has earned extra hours of specialist time. They can allocate it how they need. That's very empowering."

Director of Finance at a UK digital agency