If you've ever used Synergist, you'll know it's the software that helps agencies run better. Connecting projects, resources and financials in one place, so agency leaders can see exactly what's happening in their business and make smarter decisions.
If you've ever worked with Agency Works, you'll know they're the people who make that possible. Brilliant at implementation, deeply experienced, and genuinely passionate about helping creative businesses operate at their best.
For years, our two businesses have worked side by side, sharing the same purpose: to make a real difference in how agencies run and elevate their performance.
So when the opportunity came to make it official, to bring both teams together under one roof, it felt less like a big decision and more like the obvious one. There was really only ever one question: when?
Today, we're making it official. Synergist and Agency Works are becoming one business, and have joined Banyan Software - a group that acquires and backs successful software businesses for the long term, keeping teams in control while giving them the support to grow.
"This has been a long time in the making. Our two teams have always shared the same purpose: helping agencies be their best and enjoy the ride. Becoming one business simply made sense, and finding a home for life with Banyan gives us the support to deliver even more for our clients. I'm incredibly proud to be leading the combined business as CEO, and with Banyan behind us, I genuinely believe the best is still to come."
Jay Neale, CEO of the combined business
So, what does this mean?
It means the best of both worlds. Synergist's depth as a platform, combined with Agency Works' expertise in implementation and agency operations. Now working as one joined-up team, with greater resources and backing to build faster and deliver even more.
For existing clients and users, nothing changes day-to-day. With more resource and backing behind the combined business, the focus is on building faster, delivering better, and continuing to improve the software and services agencies rely on.
For agencies considering Synergist for the first time, you're not just getting software. You're getting 25 years of agency expertise built into a platform, configured by people who've worked in agencies themselves and know the challenges inside out. If you're thinking about reviewing how your agency manages its projects, resources and finances, and if there's a smarter way, we'd love to show you what Synergist can do. Book a demo
"Synergist has been built over more than 20 years on the trust of the agencies we serve. This doesn't change that. If anything, it strengthens it. Same product, same people, same purpose. Now with more resource and backing behind us, we can build faster and go further for our customers than ever before."
Nick Lane, Chief Operating Officer at Synergist
The best is still to come. Two brilliant teams, one shared purpose, and more firepower than ever to deliver on it. We can't wait to show you what's next.