New feature: two-way Google Calendar integration
Agency resource management is one of the most critical functions in any creative agency. You need to know who's available, when they're available, and what they're working on.
But how often does this happen: you schedule a crucial project meeting with your star designer, only to discover they have a client presentation that same afternoon?
Your resource management system shows one thing, and Google Calendar shows another. This disconnect between personal calendars and your agency resource management tools creates chaos, missed deadlines, and frustrated team members. That's exactly why our new two-way Google Calendar integration is a game changer for resource scheduling in Synergist.
Real-time calendar syncing for better agency resource management
Our new two-way Google Calendar integration bridges this gap completely. When you book resources in the Synergist resource schedule, the bookings automatically appear in their Google Calendar. More importantly, when team members add events to their Google Calendar, these synchronise back to your agency's resource scheduling calendar. The integration updates in real time, so changes appear in both systems within minutes.
This means you have complete visibility into your team's actual availability. No more double-booking your creative director. No more scheduling sessions during your weekly client calls. Your agency resource management just became intelligent.
For Resource Managers: You can see exactly when team members are available, accounting for both project work and meetings. This eliminates the guesswork from agency resource management and helps you make more informed scheduling decisions.
For Team Members: They can see their full schedule in one place, understanding both project commitments and meeting obligations. This transparency helps them manage their own time more effectively and contributes to better overall agency resource scheduling.
For Client Services: Account managers can schedule client meetings knowing exactly when creative teams are available, improving client satisfaction and project delivery timelines.
Intelligent conflict resolution
Our Google Calendar integration doesn't just synchronise information, it actively helps improve your agency resource management. The system automatically identifies scheduling conflicts between Google Calendar events and resource bookings, highlighting potential issues before they become problems.
However, you remain in complete control. The system won't automatically override existing bookings or cancel meetings. Instead, it provides resource managers with the information needed to make informed decisions about resolving conflicts. This ensures that your agency resource scheduling remains both automated and thoughtfully managed.
Privacy first
While complete visibility is crucial for effective agency resource management, we understand that privacy matters too. Team members sometimes need personal appointments that should remain confidential.
When someone marks a Google Calendar event as private, our system simply shows that time slot as 'Private' in your agency resource scheduling calendar. You maintain complete visibility of availability for resource management purposes without compromising personal privacy. It's the perfect balance between operational efficiency and individual autonomy.
Seamless setup
We've designed the Google Calendar integration to be as simple as possible for busy agency administrators. The setup process connects your entire Google Workspace domain with just a few clicks:
Step 1: Navigate to System Settings and select "Calendar Integration" (administrator access required)
Step 2: Authenticate with your Google Workspace admin account and authorise the integration
Step 3: Select which company calendars to include in your agency resource management system
Once configured, the system will automatically sync all bookings from Synergist and events from Google Calendar events within the next year, and begins real time synchronisation.
Optimising agency resource management
This Google Calendar integration represents more than just a convenience feature, it's a fundamental improvement to your agency's operational efficiency. Consider the time currently lost to scheduling conflicts, last-minute meeting changes, and the back-and-forth communication required to coordinate calendars.
Google Calendar integration isn't just about synchronising schedules, it's about creating a unified view of your agency's most valuable asset: time.
When everyone has visibility into the same scheduling information, your entire agency operates more smoothly.
- Resource utilisation: Better visibility means better resource allocation and higher billable hour ratios
- Client delivery: Fewer scheduling conflicts lead to more reliable project timelines and improved client relationships
- Team satisfaction: Reduced scheduling stress and clearer expectations improve overall team morale and retention
The result? An agency that operates with precision, delivers consistently, and grows profitably. Because when your agency resource management and scheduling systems work in perfect harmony, everything else follows.
Ready to revolutionise your agency's resource management? Our Google Calendar integration is available now. Contact our team to learn how two-way calendar synchronisation can transform your agency's resource scheduling and drive better business outcomes.