London-based digital marketing agency
Purestone are an award-winning digital agency serving B2B and B2C. They are now part of the Lewis Group.
Simon Butler, Co-Founder, talks about creativity, their mantra ‘On Time/On Cost/On Specification’, and how an idea borrowed from the record industry helped shape his agency.
“Synergist allows us to scale.
"It also helps us know what sort of projects we can take on. It tells us our current capacity as a business."
Simon originally worked client-side in consumer marketing at BMG records. In a highly targeted culture he was given ‘flash numbers’ of essential data each day.
Remembering the power of this data, he wanted to make sure he would get such tools when they set up Purestone.
"We planned from the outset that ours should be a Growth business, not a Lifestyle business.
“...We felt sure that we'd been over-servicing a particular client, but with our system we couldn't prove it. It was obvious we needed to know profitability by client, by project and by project type, plus connect with our financials.”
"We then asked our management accountant to evaluate possible agency management systems.
"She came up with an initial list of 6 which was quickly shortlisted to 3.
"We made site visits to 2 plus we made sure we could discuss the systems with the users direct."
"We focused instead on the
"We chose Synergist. And now over 2 years on it's clear it's the right system for us."
"Every day, every person in the agency interacts with Synergist one way or another:
"With Synergist we're just as creative as ever. We're still shortlisted for as many awards as we always were.
"About creativity: The public often think it's just about being original.
For Purestone, 'creativity' means 'Best Idea', which involves:
The CIO wants technical answers. The MD wants ROI and solidity. The IT Manager wants a support network and speedy response.