Leading mobile strategist and developer to the Enterprise 200 sector
A major force in the business app world with in-house end-to-end development, mobile UX/UI speciality, enterprise-grade integration and multi-sector experience. They have offices in London, Bristol, Germany and New York.
Sarah Weller, then Mubaloo's Managing Director shares with us Mubaloo's secrets.
Just how did they reach that coveted business app top spot?
She also explains what Synergist's contribution is.
"Synergist helps us throughout our whole process.
"From monitoring our lead generation, pipeline and new business activity all the way through to setting up client projects and monitoring their health."
"Four years ago...
We decided that to become a leader in the enterprise mobile app market we needed to build our credibility, create a streamlined process and be expertsd in design, integration and cross-platform development."
They focused on business apps from the outset:
In positioning to prospects
In communications to the media
In educating the market
Planning | Scoping | Multi-platform | Security | Information architecture | User journey and experience | Consultancy | Backend integration | Quality assurance | Testing
They maintain margins by avoiding surprises
They invest in recruitment
They sought scalability for growth:
Their confidence soared.
With the above steps in place, Mubaloo began winning major enterprise work and confidence rocketed.
Says Sarah Weller:
"Then, when the app market began to explode, we had the right talent and expertise in place. At that point, our commitment to these seven stages really paid off, and business and awards started coming in.
"When working with FTSE 250 companies, you have to prove that you can do complex work, satisfy client requirements and always be professional. This comes from having the right processes and systems in place that grow with your business."
"For us iit is essential that we deliver great apps, on time and on budget. Synergist gives us the tools to make sure we can monitor this every step of the way.
"Synergist helps us throughout our whole process. From monitoring our lead generation, pipeline and new business activity all the way through to setting up client projects and monitoring their health."
“Synergist sits at the centre of everything we do, operationally and financially."
"For every project, Synergist shows us how much work is done vs the amount billed.
"These are essential weekly analyses we make with the system. We also check staff utilisation weekly.
"Plus we use Synergist in our marketing management. We track our lead sources very carefully with it. It’s really important for us to know which marketing initiatives work and which ones don’t. It helps us decide how we should be allocating budgets. I also create reminders of actions and who to call – you can set it all up in Synergist."
"We check the business pipeline weekly with Synergist – it’s essential. Which projects are 95% likely to come in? 75%? 50%? It helps us decide what resources we need to start pencilling into projects.
"Things happen fast here. You have to keep on top of it."
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