Enjoy Digital is one of the fastest-growing independent agencies in the UK. Its team of 50 full time members of staff work provide fully integrated digital marketing and solutions development with a range of leading brands, including Cox Automotive, Costcutter and Hesco Bastion.
Enjoy Digital has doubled in size over the last two years and has ambitious plans for the future growth, involving Synergist.
Ian Fiddler, Head of Business Operations at Enjoy Digital, manages the agency’s busy studio and workflow throughout the business. He has been instrumental in ensuring the agency is efficient, streamlined and profitable while supporting its growth.
Here, he shares with us how Enjoy Digital has conquered the challenge of running a busy environment to produce high quality client work while tracking and improving job profitability.
"We have an ‘Annual Client Management’ job for each client, which is used to record general meetings and calls. This allows us to identify the amount of investment we spend on a client. Opportunities are tracked in Synergist to identify the time it is taking to close an opportunity. Expenses and time spent on a pitch or in prospect meetings and more all goes against the job.
"The Annual Client Management job is reviewed year-by-year so we can see how much investment is spent on a client."
"When it comes to future estimating we can go back and review a previous jobs, assessing both estimates and actuals. This is invaluable when it comes to providing clients with quotes and has helped enormously with costing of jobs."
Ian is using the visibility he has at his finger tips to make informed decisions that drive future work. Being able to see which jobs are most profitable enables Ian to provide the board with a solid foundation for making key decisions around direction and growth.
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