Empowering each individual

Earl & Thompson logo and Michelle Earl

Earl & Thompson is an 11-strong integrated marketing agency based in Gloucester. They are in the top 1% of UK recommended agencies, on the RAR Recommended Agency Register.

We met up with Michelle Earl, their Managing Director.

"Synergist has provided levels of accuracy and functionality that could not have been envisaged at the outset.”

Client portfolio summary

The Challenge

Michelle Earl is Managing Director. “In 2010 we realised that our systems were not keeping pace with the huge changes in the market.

"Our existing agency management system was both inflexible and fragmented, and we were spending considerable management time on simple admin tasks like invoicing; Management reports were very difficult to create and keeping tabs on individual job expenditure near to impossible.”

“Finding the right system was critical to our future”, said Michelle. “We had a long shopping list of ‘must haves’ and we went to market to find what was available."

"Usefully, there were quite a number of comments on LinkedIn about agency management software, and we were able to glean a lot of practical information about the systems in everyday use at other agencies.”

Client work by Earl & Thompson

Client work by Earl & Thompson

The result

“What impressed us most was the simplicity and sheer capability of Synergist”, said Michelle. "Many of the tasks which had taken weeks in the previous system could be reduced to hours, and the integration of every aspect of agency management into one package would certainly improve productivity and profitability.”

“The system allows us to see exactly where we are with every job in terms of profitability and progress, and enables all associated costs, purchase orders and time to be fully analysed and allocated.”

Michelle added, “We chose to install Synergist at the start of our new financial year. The process was amazingly slick and smooth and we were up and running in a very short time with no glitches or errors marring the set up."

"We trained up two SuperUsers to be our internal help desk, but we always had access to the Synergist Helpdesk if needed.

“Finding an off-the-shelf agency management solution that fulfilled all our requirements was little short of amazing.”

Client work by Earl & Thompson


Michelle summarised: “In practice Synergist has become the management tool we always needed and dreamed about."

"It has handed back responsibility to those people who do the work and empowered each individual to maintain full control over their own accounts.

“An example of the significant difference made by Synergist is in client invoicing."

"Previously we would have spent the equivalent of 10 working days just creating the individual client invoices. Today the same job can be completed by one person in less than a day.

“Synergist has provided levels of accuracy and functionality that could not have been envisaged at the outset.”

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