In a previous role at a mid-sized, integrated agency, I experienced agency life before, during implementation and after Synergist.
Life pre-Synergist was frustrating, paper-based and convoluted with regular instances of human error and confusion. And that was quite a smooth system!
During implementation, I won’t lie, it takes time and resource to get it set up properly and tailored to your individual processes, but it’s time well spent to ensure it works the way you want, when you want and for who you want.
Post-Synergist, we found processes, reporting and training/induction so much smoother, faster and with such in-depth reporting capabilities. Profitability improved and admin time was vastly reduced. All information on clients, suppliers, finance, projects, retainers, jobs and artwork is just a click away.
I find this MIS very comprehensive, (no doubt more so than most agencies will ever need) and it’s clear that its developed specifically for our industry, with clear understanding of client/supplier relationships, profit margin management and staffing issues facing agencies.
Needless to say I’m now a few weeks into the process of implementing Synergist at my new agency and am genuinely excited about the changes it will bring.
Jen Hill, Client Services Director, The Write Angle