How do you choose a project-led management system?
One core need is the ability to see everything linked together: projects, clients, resources, the pipeline - everything. Plus, you need to be able to track the impact each element has on overall profitability.
You could get individual systems for each separate element, but this leaves you with lots of systems working in silos. You don’t get an overall view and you have to input the same information into numerous systems. Plus, you pay more for the privilege as the cost of each system soon racks up. Another option is an ERP, but as well as vastly increased costs, the complexity is often overwhelming and not needed.
Synergist gives you one view of everything so you easily track jobs and overall agency health at a glance and on a daily basis.
Is driving improved profitability one of your key remits? If so, Synergist is the leading choice, not only because of its renowned KPI-tracking capabilities but because FDs use it to drive efficiencies and even a commercially-aware culture across the team.
Gathering information from a number of sources, systems, and people is time-consuming. Whether that's time spent chasing information or reformatting information, it all eats into your busy day. With Synergist, everything's pulled together for you so your reports come in whenever you need them in an easy-to-understand and consistent format that’s determined by you. Synergist is also integrated with all leading accounts packages.
Being able to view the financial health of a job, a client or a time frame at a glance is invaluable. With Synergist, you don’t need to wait until month end, or the next board meeting to get an understanding of which jobs are under or, perhaps more importantly, over. The Synergist dashboard allows you to report on what matters to you at a glance. So you can easily and quickly see what figures are most important to you.
What FDs say about profitability
When everybody across the business understands the commercial implications of their actions, finances start to strengthen. But often the team are laser-focused on their day-to-day remit. With Synergist, everyone has visibility of the jobs. So it’s easy for the whole company to see the good and the bad. This encourages everyone to think about the financial implications of their actions.
What FDs say about team commercial awareness
Every day, thousands of people in creative agencies and other project-based businesses and consultancies rely on Synergist. They use it to manage their projects, track their time, inform their decisions, oversee their clients and drive their businesses forward profitably.
Note that our cloud-based system means they can access Synergist via a browser, wherever they are. Ideal for remote working.
“Synergist sits at the centre of everything we do, operationally and financially.”
“Synergist has provided the backbone / infrastructure to assist with the changes in business process which were implemented to help focus the business in the right areas."
Steve Collins
Amaze’s Finance Director
“Prior to this, we could be focusing on the wrong areas. We had 54 people working hard, but profits were still elusive."
“Patterns emerge that we couldn’t see before. For example we didn’t have the visibility that some projects, or working for certain clients, always resulted in a loss. Knowing that helps our decision making, our pricing, our prioritising."
Sara Blannin
Finance Director of ECUS
“If Synergist was somehow taken away from us, it would be worse than us having a fire.
We have disaster recovery for fire. But not having our system would bring delays in everything we do, and we'd lose the visibility everybody wants."
Steven Clark
Tayburn’s Finance & Commercial Manager
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