Let’s start with the good news: according to the PRCA's recent Barometer of PR consultancy MDs and CEOs, PR consultancies are reporting strong levels of business. But, and it’s a big ‘but', over-servicing levels are rising too. So it makes real financial sense to trust a system which lets everybody see the same live information – including instant data on client profitability – at a glance. Synergist also makes it easier to efficiently schedule resources, bill quickly and accurately and produce intelligent reports
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