Celebrating creativity

 |  By: Kate Jones

If you’re not aware of One Minute Briefs (OMB) and following them on Twitter or Facebook then you’re missing out on a world of witty creative. Set up by Nick Entwistle, creator of The Bank of Creativity, the concept aims to promote brands while challenging our creative community, and making us smile or think in the process.

The idea is simple, OMB share a short brief, creatives have one minute (ish) they're not strict with this, to come up with a concept and share it on Twitter. Some ideas look print-ready (we mentioned they're not strict on the time limit) and others are more back of a fag packet but aren’t those ideas sometimes the best?

To celebrate our partner The Agency Works sponsoring #OMBLive4 - One Minute Brief’s awards and networking event held on 2nd November in London, we share some of our favourite concepts from this year.

We're bowled over, and a little jealous, with just how creative, amusing and absorbing this online community is.

Brief: To raise awareness of world mental health day #WorldMentalHealthDay

Mental Health Day Ad 2

Mental Health Day 2

By @Matthew_Wyatt

Brief: To celebrate #WorldTeachersDay

World Teacher Day Ad


World Teacher Day 2


Brief: To encourage people to take part in the NHS 'speed donating' campaign to increase the number of organ donators.

By @alvo_muses

Speed Donating Ad 2

By @Zoedavies @MariaSkarlatou

Brief: Promote tape measures

Tape Measure Ad


Tape Measure Ad 2


Brief: Promote sweet potatoes

Sweet Potato ad

By @StaakLtd

Sweet Potatoes


Brief: Promote the WWF's #WearItWild workplace dress up day

Wear it Wild Ad

By @EmSJ09 

Wear it wild ad 2


We hope you're feeling suitably inspired. For more of this, why not book your tickets for One Minute Briefs live, 2nd November, Cargo London