24 powerful examples of interactive advertising

 |  By: Steve Johnson

The Interactive Advertising Bureau have released their 2016 summary of the best examples of the year, in three categories:

  • DIGITAL ON THE STREETS. 'Local executions expanding far beyond their physical limitations'.
  • SUPER-POWERED ADVERTISING. 'Shattering expectations through innovative use of cutting edge technologies'.
  • THE VIDEO EFFECT. 'Leveraging the power of video to connect with consumers.'

To see the case studies, videos and commentaries, plus Q&As on What Works & Why from four international luminaries (including UK):

http://globalinsightsreport2016.www2.iab.com/  No registration needed.