Growing Agencies In Ireland

 |  By: Steve Johnson

The Institute of Advertising Practitioners in Ireland  have today released their annual census for 2014.

It's an upbeat read from the 45 IAPI members who submitted data:

  • They report 13% more new hires in 2013 compared with 2012.
  • They have now exceeded pre-recessionary levels of employment.
  • 72% of the agencies expect to grow this year.
  • Average expected growth is 13%.


Four challenges that agencies do report are:

    • Managing the growth of their agency.
    • Client profitability.
    • Client pressure on margins.
    • High levels of staff churn.

The census can be seen in full at