Catherine the Great Meets Wes Anderson

 |  By: Steve Johnson

Wes Anderson, who directed the wonderful movie Grand Budapest Hotel, once said that he has his own particular way of filming and designing sets.

“There were times when I thought I should change my approach, but in fact, this is what I like to do. It's sort of like my handwriting as a movie director. And somewhere along the way, I think I've made the decision: I'm going to write in my own handwriting.”

It took a while, but people are now getting it. Budapest Hotel has a 92% rating on Rotten Tomatoes.


The point is, when he set out on his journey to make films he decided not to compromise or try to second-guess what was expected of him by others. Instead, he followed his vision, trusting his instincts. And it has now put him at the top of his game.

Why do I mention him here? Nobody ever achieved greatness with half measures. That’s the theme of Synergist’s ad series, being featured in The Drum throughout 2014. The first one of the series features not Wes Anderson but Catherine the Great. Now, what could those two characters have in common? The answer is an ability to win by doing things with commitment and purpose, and in their own handwriting.

This speaks to the heart of what Synergist stands for. Why? Because if you decide to grow your agency you deliberately set out to try to realise your agency’s true potential. So you have to step up a gear. You can’t let anything hold you back along the way. And to get a proper grip on the thousands of fast-changing threads of jobs and projects that are heading your way you need a watertight system that will grow as you do. Want to grow from 20 to 60 to 300 people? Synergist handles that. No compromise, no disruption.

Now, a wit has commented to us that Catherine the Great has a slightly more colourful background than we happen to mention in our ads. By ‘colourful’ we think, sadly, that he was hinting as a certain reputation she had in the area of particular dalliances, but we'll draw the veil over that.