Gary Winder, Managing Director of environmental consultancy REC, told us:
“Synergist helps us to make huge decisions that we couldn’t do before. For example, we made a structural change as a direct result of the data provided by Synergist."
"You can’t run a complex business properly unless your assumptions are being constantly tested. And the most effective challenge to assumptions is with evidence – clean data. So accurate real-time information on projects, clients and profitability is crucial.
Transparency exposes wrong assumptions. Synergist delivers information that gives us confidence with which to challenge assumptions, both for management and the teams.”
Finance Director Steven Clark of Tayburn, told us
“It’s all encompassing. You have to be able to see the big picture at a glance. We have 40 people here now. They all use Synergist and access the same data.”
Says Sara Blannin:
“[Previously] we couldn’t give team managers the information they needed to manage their staff as well as they wanted, or to make well-informed decisions.
David Ladds, partner at London-based communications agency Bladonmore, told us:
"Every team member is constantly making decisions. Having all the facts brings a level of objectivity and clarity to decision-making that can be otherwise hard to achieve."
If you want facts, you have to accept that sometimes they will surprise you. Some are better than you feared, but not all...
Simon Butler, Co-Founder of digital agency Purestone, now LEWIS Purestone, had this to say on the subject:
"Synergist lets us make informed decisions. We are given the facts. Not all facts are enjoyable, but you need them anyway. It's like using bathroom scales. You might not like the reading, but its objective so it helps you make decisions."
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