If you’re not aware of One Minute Briefs (OMB) and following them on Twitter or Facebook then you’re missing out on a world of witty creative. Set up by Nick Entwistle, creator of The Bank of Creativity, the concept aims to promote brands while challenging our creative community, and making us smile or think in the process.
The idea is simple, OMB share a short brief, creatives have one minute (ish) they're not strict with this, to come up with a concept and share it on Twitter. Some ideas look print-ready (we mentioned they're not strict on the time limit) and others are more back of a fag packet but aren’t those ideas sometimes the best?
We're bowled over, and a little jealous, with just how creative, amusing and absorbing this online community is.
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