Do you run your agency on gut instinct?
Do you pride yourself on your smart instincts? After all, they're served you pretty well so far, right?
For example, when you hire someone, your instinct might be the thing you rely on above anything else.
But obviously you’re not going to depend on it 100%. You also carefully check their skills, experience and career history and see what else you can find out about them.
Here’s another example. All your creative decisions rely heavily on your instinct, yes? Of course.
Except that you also test them on others to get a second opinion before pressing the green button.
So how much does your instinct contribute to the following?
- Deciding what types of jobs you should be going after?
- Deciding when to let a client go?
- Deciding when to put a client's demands for free 'minor' extra work to a halt?
- Deciding how to prioritise resources over the next four weeks?
- Deciding whether it would be safe to take on a particular job in 10 days time?
- Deciding how much you should estimate for a particular job?
Nigel Wilson, founder of creative & digital agency Clevercherry told us that those are the sorts of questions that they used to have to answer even though they didn't have enough data to support them. That's changed now, however.
“We no longer have to rely on gut instinct and experience alone.
"It's there in black and white."
"Synergist gives me the reports I need."
And Simon Butler, co-Founder of Purestone, told us:
“We now have two years of clean, valuable data to draw from."
"Recently we hired a highly-paid contractor to do work that our data said should take three quarters of a day. He was actually taking two days.”
“With Synergist this stands out. We can act before it’s too late. We now see issues sooner and have the facts to back up the intuition.”