Great Agency Reads
We can all use a little guidance and inspiration sometimes, but with so much content available and so little spare time, wouldn’t it be nice to cut through the junk and receive only the best recommendations?
We asked our vast agency network to share the books that have inspired them. And there’s something for everyone with suggestions from Founders, Creatives and Account Managers.
Think of this blog as a summer book club for the agency world. And if you have any recommendations yourself, let us know and we'll share on Twitter.
This book convincingly outlines the merits of abolishing the traditional agency, and indeed business hierarchies. But more than that, it shares how to do it.
Offering tangible advice on how to adopt systems across your organisation that will help you, your department and the wider business make quicker and better decisions.
This book challenges the notion that innovation is synonymous with start-ups. Instead, taking a new angle, the book heralds the innovation going in within corporate investors and their daily battles with large established organisations.
This book is about innovation where you least expect it, offering tips and advice on fighting against the corporate machine to unleash creative innovation.
The Author, Matt Kingdon has worked with huge, global giants including Google, PepsiCo, Barclays and Pfizer among others.
A guide to how a flexible approach to working can deliver huge efficiency savings and productivity gains.
Taking flexible working to the next step ‘workforce agility’, author Fiona Cannon delivers a very practical guide based on rigorous research. Supported with practical diagnostics and frameworks, this is a very tangible guide.
Author, Richard Rumelt provides a jargon-free explanation on how to successfully develop strategy and take action. Delving into how to avoid politics and other strategic stumbling blocks.
This book takes a new approach to developing strategy highlighting how great strategy focuses on business challenges and provides an approach for overcoming them.
Looking for more inspiration? The following books often top must-read lists:
The Marketing Agency Blueprint: The Handbook for Building Hybrid PR, SEO, Content, Advertising and Web Firms, by Paul Roetzer
As the name suggests, this is a practical guide proposing rules to create a hybrid marketing agency. Hybrid in the sense of digital services engrained in the DNA of the agency but mixed with more traditional methods for integrated campaigns.
The Marketing Agency Blueprint demonstrates how to:
• Generate more qualified leads, win clients with set pricing and service packages, and secure longer–term retainers
• Develop highly efficient management systems and more effective account teams
• Deliver greater results and value to clients
Delivering Happiness: A Path to Profits, Passion and Purpose by Tony Hsieh
This book looks at US retailer Zappos. Renowned for empowering their employees and delivering unbelievable customer service, this footwear retailer has become a shining example of how to run a company. And they make a tidy profit doing so.
Not a guide as such but an inspirational read on what treating your employees and customers exceptionally well can do for your company.