The agency that decided to get serious
An agency MD remembers the day they decided to get serious.
Mark Beaumont, Founder of independent creative communications company Dinosaur said:
“There comes a time in every agency’s life when you stand back and have to decide where you want to take it.
"Do you want to just carry on, trying to navigate the ups and downs? Or do you want more than that from it?
“We decided to get serious. Preparing the agency for growth, getting the basics right,
making sure you’ve got the right people with the bigger picture mindset, having them run proper little cost centres and so on..."
It's one of those career-defining moments. Can you think of many bigger decisions you can make?
It's significant because it affects so many aspects of your agency. How you position yourselves. The people you hire. How you train the team. Most intangible of all is the development of the mindset and the culture, which needs to percolate across the team at every level.
But not all these changes are intangible. When Mark defined 'getting serious' it included the triggering of a change of agency management system. It involved...
“...getting a serious system to drive through the efficiencies, give you what you need and be able to grow with you."
“These were long-term decisions. Getting Synergist was a key part of it, and I’m glad we did it.”
Some of Dinosaur's clients now: