The 17 best-paid people in advertising
The Interactive Advertising Bureau have released their 2016 summary of the best examples of the year, in three categories:
To see the case studies, videos and commentaries, plus Q&As on What Works & Why from four international luminaries (including UK):
http://globalinsightsreport2016.www2.iab.com/ No registration needed.
The 17 best-paid people in advertising
Humour reduces resistance to advertising – proven.
Advertising agencies report increased business
New report: Clients assess their advertising agencies
Marketing rewires the brain, no less
Only 7 in 12,000 product innovations pass the ultimate test
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