24 powerful examples of interactive advertising
The Interactive Advertising Bureau have released their 2016 summary of the best examples of the year, in three categories:
- DIGITAL ON THE STREETS. 'Local executions expanding far beyond their physical limitations'.
- SUPER-POWERED ADVERTISING. 'Shattering expectations through innovative use of cutting edge technologies'.
- THE VIDEO EFFECT. 'Leveraging the power of video to connect with consumers.'
To see the case studies, videos and commentaries, plus Q&As on What Works & Why from four international luminaries (including UK):
http://globalinsightsreport2016.www2.iab.com/ No registration needed.