The psychology of persuasion

 |  By: Steve Johnson In: Trends

Why do people make the decisions they do? It's clearly not always based on logic or reasoning.

Key elements of Robert Cialdini’s top-selling book Influence – the Psychology of Persuasion have been given infographic treatment to bring them to life. We summarise them here.

The author came up with five psychological principles that show why customers take action. It therefore particularly applies to marketers, in either B2C or B2B -- any agencies or consultancies in the communications, advertising, digital and creative sectors.

1. PAIN AVOIDANCE

Persuasion 1

2. STATUS QUO BIAS

3. RECIPROCITY

4. SOCIAL PROOF & ACCEPTANCE

5. SCARCITY AND FEAR OF MISSING OUT

Source

Ceros and Marketing Profs. http://view.ceros.com/marketing-profs/psychology-of-action-consumer-behavior/p/1

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