Marketing budgets continue to grow
Gartner have just published a marketing spending survey, based on responses by large enterprises in the UK and USA. The results show:
- 2 out of 3 marketers expect their budgets will continue to grow in 2016.
- 11% of the digital marketing budget now goes to digital commerce, up from 8% last year.
- In terms of marketing technology investment, social comes top. Advertising comes fifth.
- Marketing budgets have grown to 11% of corporate revenue, up from 10% last year.
Good news, then for digital, creative and marketing agencies and consultancies, who might well have thought that the global economic uncertainties could easily have translated into tighter budgets. Not a bit of it.
Gartner “CMO Spend Survey 2015-2016: Digital Marketing Comes of Age”