A new survey shows what marketers are most concerned about currently, thus giving insights to marketing agencies hoping to help provide services to fill the gaps.
Although these are European figures, more than half of the respondents were from the UK.
Note that the survey was carried out by a marketing technology company, who obviously want marketers to use their technology in-house. However the results can be readily interpreted as showing opportunities for digital, marketing and communications agencies.
So, what is the biggest challenge to marketers today?
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