A new survey in the US shows that 53% of advertising agencies are reporting business is increasing.
The agencies were asked: Did you see your business increase or decrease compared with the same period last year?
Other highlights of the survey:
40% of agencies plan to hire extra staff in the second half of this year, the highest in the survey's five years.
Nevertheless, attracting new clients is now the top challenge for 33% of agencies.
71% report more interest in streaming / online video because of improved ROI, partially due to increased confidence in more accurate targeting and increased reach.
40% of agencies are making at least 20% of their buys programmatically.
32% of agencies say they are more focused on digital than any other medium.
Facebook is top social media choice for 96% of agencies, a 14% increase from a year ago. YouTube is second at 68%, followed by Twitter in third at 53%. Instagram jumped into the fourth spot for the first time as top social media choice for 40% of agencies, surpassing LinkedIn (28%).
The survey was carried out by a media buying software company.