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Creating engaging content is UK clients' top priority

March 20 2015  |  By: Steve Johnson In: News | Blogs

A recent report on UK companies across B2B and B2C sectors gives clear indicators of content-creating opportunities for marketing agencies, digital agencies and the rest. 

The scale continues to grow year on year: 78% of companies are creating more content than a year ago:

CMI_change_in_content

About 26% of total marketing budgets is now spent on content marketing. About 64% of respondents say this is an increase for them.

So, if you're pitching for business, what would you say is the biggest specific content challenge that clients face? It is in producing content that is engaging, with consistency very close behind:

CMI_challenges

Note that engagement is not merely their biggest challenge, it is also their biggest goal

CMI_org_goals

 

Source

http://contentmarketinginstitute.com/2014/12/uk-2015-content-marketing-research/ 

 

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