New statistics comparing email responses across industries
Benchmarking in any sense is useful for businesses whether it's used to identify your company's current position, analyse your strengths and weaknesses or to inform you of realistic targets.
Although many have suggested the expiration of email-marketing is fast approaching it is still regarded as one of the most powerful ways to communicate with your clients, so what could be more useful than understanding where you stand with regards to your competition, than in email?
Mailchimp, one of the largest email marketing service providers who send more than 8 billion emails through their system each month, provide us with arguably one of the largest global samples of email statistics for June.
Source: MailChimp Benchmarks