Business execs prefer videos to text
| In: Digital agencies | Marketing | Marketing agencies
Four interesting facts recently emerged about video use.
In one survey, business executives were given the option of looking at an item in either text or video on the same page. Which would they choose?
The next statistic shows that the scale of the triumph of video over text is enormous, even in the business community:
... and if the true test of relevance is sharability, video wins that prize too:
In another survey, video is still proving to have the power to increase email opens:
And here's a bonus statistic: Online video now accounts for over 50% of all mobile traffic, and Cisco say that by 2016 it will be two thirds.
For marketing, digital and PR agencies, the lesson couldn't be clearer. If content is king, video is the king of kings...
Sources
Forbes.com, Syndacast.com, Merchantmarketinggroup.com
SMEs admit they can't handle digital marketing themselves 
Is this the dawn of marketing's Golden Age? 
Consumers see marketing as a game 
Marketing spend winners and losers for 2015 
Agencies that have weathered the storm are considered a good bet for M&A 
Survey of client marketing priorities