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Business execs prefer videos to text

August 17 2015  |  By: Steve Johnson In: News | Blogs

Four interesting facts recently emerged about video use.

In one survey, business executives were given the option of looking at an item in either text or video on the same page. Which would they choose?

Video_stats_1

The next statistic shows that the scale of the triumph of video over text is enormous, even in the business community:

Video_stats_2

... and if the true test of relevance is sharability, video wins that prize too:

Video_stats_3

In another survey, video is still proving to have the power to increase email opens:

Video_stats_4

And here's a bonus statistic: Online video now accounts for over 50% of all mobile traffic, and Cisco say that by 2016 it will be two thirds.

For marketing, digital and PR agencies, the lesson couldn't be clearer. If content is king, video is the king of kings...

 

Sources

Forbes.com, Syndacast.com, Merchantmarketinggroup.com

 

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