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Digital agencies admit their estimating isn’t good

July 2 2014  |  By: Steve Johnson In: Blogs

Digital agencies give themselves only six out of ten for their ability to accurately estimate project costs.

This is according to SoDA, http://sodaspeaks.com/  an association of digital leaders. It’s a frank admission, one that clients would surely have something to say about...

Of course it has a built-in irony. What we’re saying here is that agencies estimate that their estimates are poor. There’s a circular logic issue there somewhere.

The survey is worldwide, not UK-specific. And it includes digital agencies and in-house digital teams in equal measure, implying that they have similar issues in this area. As such, then, it’s a refreshingly blunt acknowledgement by the digital industry that it's not at all confident in its ability to calculate costs ahead of time.

6.09_percent_graphic

In the same survey, agencies were asked about projects vs retainers. It turns out that retainers are on the increase:

Retainers_chart

That’s something that will obviously please many as a welcome trend.

By the way, on the subject of estimating, you might want to glance at Synergist’s ‘7 Ways to Increase Agency Profits’. It’s a quick summary of what Synergist users say are the Big 7.   www.synergist.co.uk/guides/7-ways-to-increase-agency-profits .   Accurate Estimating is on the list, and indeed one of the key reasons agencies choose Synergist in the first place...

Seven_Ways_heading

 

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