Recent figures by emarketer show the times of day UK internet users check their social media, analysed by age group.
It shows a massive 43.5% of 25-34 year olds who check it before breakfast each day. And only 2% of 18-24 year olds don't check it every single day.
And another recent study shows that 15-34 year olds in the US use their smartphones for over two hours a day, and aren’t impressed by websites not optimised for mobile.
Digital, communications and marketing agencies take note: this evidence of the speed that things are changing is all ammunition for you to help your clients understand the urgent need to fund projects that meet this pivotal audience's expectations. Otherwise, just think how quickly brands will be left behind...
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