The best little statistic of the year. Human attention span shocker

 |  By: Steve Johnson In: Advertising agencies | Digital agencies | Marketing | Marketing agencies

Here's a contender for the best factoid of 2014. As voted by our office anyway.

It was published by Statistic Brain earlier this year, and it delivers a big message in one simple little chart:


So there you have it. If you're an agency in the marketing, advertising, communications or digital sectors, the chart is a stark reminder of the level of creativity now needed in order to engage audiences. It's the sort of statistic that, once seen, is impossible to forget.

Well, for eight seconds anyway...

Here’s to 2014, from everyone at Synergist. Success and happiness to all.

Source: Statistic Brain via the National Center for Biotechnology Information, U.S. National Library of Medicine, The Associated Press.

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