Marketing spend winners and losers for 2015
A new report surveying companies across multiple industries in the US and Europe asked about their marketing plans for 2015.
The strongest winners were email marketing, social media and search. Email came out particularly strongly.
The biggest losers were print, direct mail and trade shows.
54% of the companies expect their marketing budget to increase, typically by 5-10%:
Of ten types of contact data analysed, demographics, purchase history and web behaviour are the three that are driving email marketing the most:
Finally, web behaviour is the data they would most like to harness:
So, overall the picture looks good for marketing agencies, digital agencies and creative agencies generally. And as we've noted in our earlier postings, email marketing continues to go from strength to strength. However for advertising agencies the picture for print advertising is disappointing to say the least. Take heart that online display advertising nevertheless projects a big rise next year.
The survey was carried out by Strongview, a cross-channel marketing solutions provider.