Synergist - the leading media management software solution

The Media Buying Module is a specialist and optional module for Synergist for Advertising Agencies and is testament to our long-term experience and suitability for Agencies.

Profitable media buying demands efficient administration of the purchasing process or errors in the buying and selling cycle will easily outweigh the slim margins. The Synergist Media module ensures a smooth administration cycle :

• Schedule planning or one-off advert entry
• Confirming prices with Media Owners or Buying Agencies
• Raising space orders and copy instructions
• Logging acknowledgements and vouchers
• Raising client invoices and matching supplier invoices
• Tracking campaign and client profits
• Integration with your accounting ledgers

The Media Module operates with the concepts and procedures media buyers are familiar with such as "Schedules", "Space Orders", "Copy Instructions", etc. This ensures a short learning curve and a quick and effective implementation of the system.

The system is highly effective at dealing with large volume newspaper/magazine ads whilst at the same time handling TV & radio spots, online, leaflet and poster campaigns.