The media buying module is optional – but, although it is a specialist requirement, it is very popular with advertising agencies.
The key to profitable media buying is efficient administration of the purchasing process, as errors in the buying or selling cycle quickly outweigh the slim margins. Therefore, the Synergist media module – working across all media – allows you to:
- schedule planned or one-off advert entry
- confirm prices with media owners or buying agencies
- raise space orders and copy instructions
- log acknowledgements and vouchers
- raise client invoices and matching supplier invoices
- track campaign and client profits
- integrate with your accounting ledgers.
The media module works in the same ‘language’ agencies and media buyers use. So there is no ambiguity over terminology and it’s quick for agency staff to pick up how the system works.